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Financial terms Americans Google most

A new survey by TermLife2Go found that income tax, insurance and mortgage were among the top financial topics searched on Google, with income taxes topping the list. The survey isolated financial terms people use by location.

Popular search terms varied by state. Here in Colorado, the term “mortgage” was the top inquiry, similar to Arizona, Utah, and Washington. The survey suggests that’s because all four states are among the fastest-growing in the nation, based on the data provided by the U.S. Census Bureau.

  • Nevada
  • Idaho
  • Utah
  • Arizona
  • Florida
  • Washington
  • Colorado
  • Texas
  • South Carolina
  • North Carolina

Rounding out the top search terms on Google are insurance, retirement, college and child care. The survey found some other notable correlations in the data that reflect nationwide and location-specific developments.

  1. Income tax was the most Googled term in 23 states, which may be due to recent tax reform measures.
  2. New York’s most Googled term was estate planning, likely reflexive of the high number of millionaires in New York City that want their assets protected.
  3. Retirement was the most Googled term in Wyoming, the state with the fastest growing senior population in the United States.

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